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Your LinkedIn Pofile IS Your Personal Brand


Your LinkedIn profile is a self marketing tool designed to achieve a personal or business goal.

LinkedIn is a social networking site for professional networking.

It operates the world’s largest professional network on the Internet with more than 187 million members in over 200 countries and territories. LinkedIn members conducted nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012".


What is it's purpose?

LinkedIn states it's purpose is to:

  • Stay informed about your contacts and industry

  • Find the people and  knowledge you need to achieve your goals

  • Control your professional identity online.

Professionals can upload their profile onto LinkedIn at a price. Your linked profile  should contain major skills and achievements as you would expect in a resume. They can then connect to other people with whom they have a professional connection either by industry or occupation. It can then be used to find jobs, people and business opportunities recommended by someone in their contact network. Users can upload their resume or design their own profile in order to showcase work and community experiences.


What job search services does it offer?

  • It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.

  • Employers can list jobs and search for potential candidates.

 Job postings. Be wary if you are looking for a job on LinkedIn.

When using LinkedIn you must realise that your employer may know that you are looking for a job. It has been said that employers will advertise jobs just to see who is in the marketplace and that there really isn't an opening. When employers post  jobs they can see LinkedIn members who have looked at it. There has been at least one example of a person who has lost his job because his employer found out he was looking for a new job.

LinkedIn tells you this.  "See who's viewed your job. Understand who your jobs are reaching with our customized dashboard that tracks views by title, company, region, source and more".

Having said that there are many jobs advertised and they are broken up by job function and industry. See more about LinkedIn.


How do people find my LinkedIn profile without knowing my name?


Your profile has to be 'search friendly. Like a resume database it will pull out keywords. This is why your profile has to be written with the same care as your resume. it is a sales document.


The buzz word is personal branding. You are creating your own personal brand. Personal branding is the process whereby people and their careers are marked as brands. It is the way you package yourself that will lead to success. It specifically refers to online branding. Social media marketing is also used to refer to the way you are packaged to create a profile on the wider social network..


To write a LinkedIn profile you need to think about;

  • What is the purpose of an online profile?

  • What to you want to achieve? What is your aim?

  • What are you career goals

  • what message to you want to convey to the network.

  • How do you want  to portray yourself.

  • How will people find your profile?

What you put into your profile is different to a resume.  It is the first step to get noticed. You may then be asked to send a resume.


It needs to be search friendly and contain:

  • job related and industry keywords and phrases.

  • like a good resume it has keyword summaries and headlines.

  • It is specifically targeted.

  • if you are using it for job matching you only put in material that relates to your achievements in that area.

You can do it yourself or hire a professional in their field. Because you pay to have an online presence it is wise to have it professionally written by a company experienced in social media marketing.


Choosing a professional in social media marketing is the same as choosing a resume writer and career coach You look for;

Credentials:  Choose a company that has  industry accreditation that adheres to a code of ethics.

Credibility: Is the company recognised within the industry? Has it got an active presence in the industry? Have they published or sought out as experts?

LinkedIn Profile Writing Services

Erin Kennedy, MCD, CMRW, CPRW, BS/HR, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services. She is a nationally published writer and contributor of 12 best-selling career books. She has achieved international recognition following yearly nominations of the prestigious T.O.R.I. (Toast of the Resume Industry) Award.

She is also one of only a few professionals worldwide to achieve the coveted “Certified Master Resume Writer” distinction. With over 13 years of writing experience behind he. She is recognised in the media as a professional in her field.

Professional Resume Service is and International company and in 2012, seven members of Erin’s resume writing team at exclusive- executive resumes. com, were nominated for the T.O.R.I. awards–the first company ever to have such a large number of writers be nominated for the award! Three writers received the award, while the other four were runners up.

Do it yourself

How to get hired faster on LinkedIn  A 60-minute "Guerrilla LinkedIn Makeover" video:  Guerrilla LinkedIn Makeover in by career expertsPlus, live examples and real-world case studies from Guerrilla Job Hunters who are using LinkedIn the right way,

Blue Skye Guide To LinkedIn   See samples of linkedIn profiles






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