Your LinkedIn Pofile IS Your Personal Brand
profile is a self marketing tool designed to achieve a personal or business goal.
LinkedIn is a social
networking site for professional networking.
It operates the worlds largest professional
network on the Internet with more than 187 million members in over 200
countries and territories. LinkedIn members conducted nearly 4.2 billion
professionally-oriented searches on the platform in 2011 and are on pace to
surpass 5.3 billion in 2012".
What is it's purpose?
LinkedIn states it's purpose is to:
Stay informed about your contacts and industry
Find the people and knowledge you need to
achieve your goals
Control your professional identity
Professionals can upload their profile onto LinkedIn at a price.
Your linked profile should contain major skills and achievements
as you would expect in a resume. They can then
connect to other people with whom they have a professional connection either
by industry or occupation. It can then be used to find
jobs, people and business opportunities recommended by someone in their
contact network. Users can upload their resume or design their own profile
in order to showcase work and community experiences.
What job search services does it offer?
It can then be used to find jobs, people and business
opportunities recommended by someone in one's contact network.
Employers can list jobs and search for potential
Be wary if you are looking for a job on LinkedIn.
When using LinkedIn you must realise that your employer may
know that you are looking for a job. It has been said that employers will
advertise jobs just to see who is in the marketplace and that there really isn't
an opening. When employers post jobs they can see LinkedIn members who
have looked at it. There has been at least one example of a person who has lost
his job because his employer found out he was looking for a new job.
LinkedIn tells you this. "See who's
viewed your job. Understand who your jobs are reaching with our customized
dashboard that tracks views by title, company, region, source and more".
Having said that there are many jobs advertised and they are
broken up by job function and industry.
See more about LinkedIn.
How do people find my LinkedIn profile
without knowing my name?
Your profile has to be 'search
friendly. Like a resume database it will pull out keywords. This is why your
profile has to be written with the same care as your resume. it is a sales
The buzz word is personal branding. You are creating your
own personal brand.
branding is the process whereby people and their careers are marked as
brands. It is the way you package yourself that will lead to success. It
specifically refers to online branding. Social media marketing
is also used to refer to the way you are packaged to create a profile on the
wider social network..
To write a
LinkedIn profile you need to think about;
What is the purpose of an
What to you want to
achieve? What is your aim?
What are you career goals
what message to you want
to convey to the network.
How do you want to portray
How will people find your
What you put into your profile
is different to a resume. It is the first step to get noticed. You may
then be asked to send a resume.
It needs to be search friendly
job related and industry
keywords and phrases.
like a good resume it has
keyword summaries and headlines.
It is specifically
if you are using it for
job matching you only put in material that relates to your achievements
in that area.
do it yourself or
hire a professional in their field. Because you pay to have an
online presence it is wise to have it professionally written by a company
experienced in social media marketing.
Choosing a professional in social media marketing is the same as
resume writer and career
coach You look for;
Credentials: Choose a company that has industry accreditation that adheres to a code of ethics.
Credibility: Is the company recognised within the industry? Has it
got an active presence in the industry? Have they published or sought out as experts?
Kennedy, MCD, CMRW, CPRW, BS/HR, is a Certified Professional Resume
Writer/Career Consultant, and the President of Professional Resume Services.
She is a nationally published writer and contributor of 12 best-selling
career books. She has achieved international recognition following yearly
nominations of the prestigious T.O.R.I. (Toast of the Resume Industry)
She is also
one of only a few professionals worldwide to achieve the coveted Certified
Master Resume Writer distinction. With over 13 years of writing experience
behind he. She is recognised in the media as a professional in her field.
Resume Service is and
International company and in 2012, seven members of Erins resume writing team
at exclusive- executive resumes. com, were nominated for the T.O.R.I. awardsthe first company ever to have
such a large number of writers be nominated for the award! Three writers received the award, while
the other four were runners up.
How to get
hired faster on LinkedIn
A 60-minute "Guerrilla LinkedIn Makeover"
video: Guerrilla LinkedIn Makeover in by career expertsPlus, live
examples and real-world case studies from Guerrilla Job Hunters who are
using LinkedIn the right way,
Blue Skye Guide To LinkedIn
See samples of linkedIn profiles